WGNB是韩国首尔的一家设计工作室,由三位年轻的创始人Jonghwan BaekJonghyeon ShinDohan Kim成立于2015年。WGNB尝试将日常生活中的各种灵感提取、转换之后,应用于空间设计之中,希望给不同受众展示一种独特的切入视角。
WGNB is a design studio based in Seoul, South Korea, founded in 2015 by three young founders: Jonghwan Baek, Jonghyeon Shin, and Dohan Kim. WGNB tries to extract and transform various inspirations from daily life and apply them to space design, hoping to show a unique perspective to different audiences.


Innisfree Flagship Store

自然主义

Innisfree(悦诗风吟)是韩国一家专研自然主义化妆品的品牌,他们试图展现一种新技术和自然的完美结合。自然、健康、朴素被作为其产品的主要理念,从推出的首款产品迄今,坚持不断地对品牌进行升级,追求自然与肌肤的完美适应。
Innisfree is a South Korean brand specializing in naturalistic cosmetics that seeks to present a perfect combination of new technology and nature. Nature, health and simplicity are the main concepts of its products. From the launch of the first product to date, we have constantly upgraded the brand and pursued the perfect adaptation of nature and skin.


这是悦诗风吟在韩国首尔开设的最新一家旗舰店,面积约为574平方米。WGNB将原建筑的部分结构保留,旨在留下岁月的痕迹。同时将品牌的特性也融入设计之中,当代的新型材料与天然材料结合,给顾客营造一种置身于自然的购物体验。
This is the latest flagship store opened in Seoul, South Korea, covering an area of about 574 square meters. WGNB has retained parts of the original structure, aiming to leave a mark of the years. At the same time, the characteristics of the brand are also integrated into the design, and contemporary new materials are combined with natural materials to create a shopping experience for customers in nature.


Musinsa Standard Seongsu

服装旗舰店

WGNB将日常生活中的灵感与空间构思联系起来,创造新的观看视角与置身体验,并运用其灵活的方式重新定义设计的既有边界。与此同时,他们寻求与各种艺术家的合作,通过对环境、形式、功能、结构、细节和材料的研究,在空间中形成有机的交互。
WGNB connects inspiration from everyday life with the idea of space, creating new perspectives and experiences, and using its flexible approach to redefine the existing boundaries of design. At the same time, they seek to collaborate with various artists to form organic interactions in space through the study of environment, form, function, structure, detail and materials.


这家位于韩国首尔的新的服装旗舰店,面积约为1143平方米。WGNB将其标志性的极简风格与审美情趣延续其中,室内中性色调使空间更加趋于整体、纯粹。摒弃多余的装饰或摆件,材料的质感与被展示的服装在其中形成对比,以丰富空间的视觉层次。
This new flagship clothing store in Seoul, South Korea, covers an area of about 1,143 square meters. WGNB continues its signature minimalist style and aesthetic appeal, and the neutral color of the interior makes the space more holistic and pure. Instead of superfluous decorations or ornaments, the texture of the material contrasts with the clothing being displayed in order to enrich the visual level of the space.

内容策划 / Presented
策划 Producer :W.Yinji
撰文 Writer :Lu JY     校改 Proof:Da Lim
图片版权 Copyright :WGNB
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