The First Penguin是一家非常谦逊、低调的创意型设计事务所，由Jaeyoung Choi创建。与一般的工作方法不同，他们擅长从品牌的角度切入，进而提供合理的方案建议，这种设计策略突破了常规意义上关于项目思考和固有风格流派所存在的局限性。
The First Penguin is a very humble, understated creative design firm founded by Jaeyoung Choi. Instead of working in the usual way, they are good at offering sound solutions from a brand perspective, a design strategy that breaks through the conventional limitations of project thinking and inherent styles.
Shade of Ours是一间位于韩国首尔的咖啡馆，由The First Penguin设计，并借助空间的建构重新定义了品牌的精神价值与社会意义。为了满足不同年龄段客群对休闲娱乐场所的需要，设计师采用了极简的设计风格贯穿始终，干净流畅的线条塑造出凝练、简洁而不失格调的空间情境。
Shade of Ours Shade of Ours is a cafe in Seoul, Korea designed by The First Penguin that redefines the spiritual value and social meaning of the brand through the construction of the space. In order to meet the needs of different age groups for leisure and entertainment places, the designer adopts a minimalist design style throughout, clean and smooth lines create a condensed, concise and stylish space situation.
咖啡馆以浅色为空间主色调，暖色的木制家具与其形成微妙的视觉对比。具有通透性的玻璃在项目中得到广泛应用，有利于引入自然光线的同时有效延展了人们的视野。而内部随处可见的矩形几何造型，创造出一种纯粹的元素和材料肌理，也极大地丰富了空间的层次语言。
The cafe uses light colors as the main color of the space, while warm wooden furniture provides a subtle visual contrast. Permeable glass is widely used in the project, which helps to bring in natural light while effectively extending people's views. The rectangular geometry everywhere in the interior creates a pure element and material texture, which also greatly enriches the hierarchical language of the space.
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